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Heather Pelletier is a seasoned professional in the tourism and events industry, with over 15 years of experience spanning roles at a Destination Management Company (DMC), Destination Marketing Organization (DMO), hotels, and as an entrepreneur. Her expertise encompasses sales, marketing, and operations, coupled with a profound understanding of the challenges in digitizing an industry focused on selling future experiences, characterized by lengthy sales cycles, intricate buying behaviors, and multiple channel partnerships.
As someone who has successfully digitized her own ventures, Heather is passionate about guiding others through similar transformations, enhancing both profitability and team morale. She offers a unique blend of technical and creative skills, specializing in system integration, bespoke automation solutions, CRM optimization, and possessing talents in copywriting, design, and video production.
Heather's approach is rooted in systems thinking; it's a way to see the big picture, and leads to elegant solutions and sustainable results.
